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Reports > Getting Started with Answers (Custom Reports) > About Subject Areas in Reports > Campaigns Reporting Subject Area

Campaigns Reporting Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and return on investment (ROI). It also contains metrics to help you to solve problems in achieving campaign goals and optimizing future campaigns.

Relationship Type

Simple

Optimized Custom Fields

This subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand Answers and one or more of these record types might be present as dimensions or facts in this subject area:

Dimensions

This subject area has the following dimensions:

• Campaign
• Date
• Owned By User

Optimized Filtering Fields

This subject area has fields that are optimized for reducing the query time when they are used in filters. Optimized fields end with the words Code or UTC. For example, the Campaign dimension has the Campaign Type field. There is also a Campaign Type Code field, which is the optimized version of the Campaign Type field. Using the optimized field in the filter generates faster queries. This method is faster than using the standard field. For more information on using optimized filtering fields, see Using Optimized Filtering Fields. The following dimension in this subject area has optimized filtering fields:

• Campaign

Metrics

The complete list of metrics for this subject area is as follows:

• Campaign Metrics
  • Number (#) of Campaigns
  • Number (#) of Campaigns Planned
  • Number (#) of Campaigns Active
  • Number (#) of Campaigns Completed
  • Number (#) of Accounts for Campaign
  • Number (#) of Contacts for Campaign
  • Number (#) of Leads for Campaign
  • Number (#) of Opportunities for Campaign
  • Number (#) of Wins for Campaign
  • Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.)
  • Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.)
  • Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 100, then divided by the revenue target.)
  • Average (Avg) Days to Close Opportunity (Opty) for Campaign
  • Cost per Closed Sale (Definition: The cost divided by the number of wins.)
  • Average (Avg) Cost Per Closed Sale (Definition: The average cost divided by the number of wins.)
  • Cost per Lead (Definition: The cost divided by the number of leads.)
  • Average (Avg) Cost Per Lead (Definition: The average cost divided by the number of leads.)
  • Lead Conversion Rate for Campaign
  • Closed Revenue for Campaign
  • Opportunity Revenue for Campaign
  • Average (Avg) Closed Revenue for Campaign
  • Opportunity Win Rate for Campaign
  • ROI

Usage Notes

None