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Campaign Response History Analytic Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

NOTE: Campaign response data is limited to data from Oracle Email Marketing On Demand campaigns only. It does not display response data for campaigns where the data has been entered through the Oracle CRM On Demand user interface. Oracle Email Marketing On Demand has been discontinued and no new campaigns can be started. You can continue to use this subject area to report on existing campaign data.

Business Purpose

This subject area allows you to analyse campaign information, including response data from Oracle Email Marketing On Demand campaigns. It complements the campaign subject areas, which provide the campaign performance data. It allows companies to analyse the response to an Oracle Email Marketing On Demand campaign by answering the following questions: How many people received the campaign? How many of them responded? How did they respond? How long did it take them to respond? and so on.

Relationship Type

Simple

Optimised Custom Fields

This subject area has custom fields that are optimised to reduce the query time when they are used in filters. Optimised custom fields are in folders where the name ends with Optimised Custom Fields or Optimised Custom Metrics, such as Account Optimised Custom Fields and Opportunity Optimised Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT or NUM, are available as metrics in the optimised custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimised custom fields and metrics coverage in Oracle CRM On Demand Answers and one or more of these record types might be present as dimensions or facts in this subject area:

Record Type

Oracle CRM On Demand Answers Coverage

Account

All optimised fields

Activity

All optimised fields

Assessment

All optimised fields

Campaign

All optimised fields

Contact

All optimised fields

Custom Objects 1-40

All optimised fields in CO1, CO2, CO3, CO4, CO5, and CO9 only

Lead

All optimised fields

Opportunity

All optimised fields

Opportunity Team

First five optimised fields of each type

Product

All optimised fields

Revenue

All optimised fields

Service Request

All optimised fields

This subject area has fields that are optimised for reducing the query time when they are used in filters. Optimised fields end with the words Code or UTC. For example, the Account dimension has an Account Type field. There is also an Account Type Code field, which is the optimised version of the Account Type field. Similarly, there is an Indexed Date UTC field, which is the optimised version of the Indexed Date field. Using the optimised field in the filter generates faster queries. This method is faster than using the standard field. For information on using optimised filtering fields, see Using Optimised Filtering Fields. The following dimensions in this subject area have optimised filtering fields:

  • Campaign

Dimensions

This subject area has the following dimensions:

  • Account
  • Campaign
  • Campaign Recipient
  • Campaign Response
  • Date

Metrics

The complete list of metrics for this subject area is as follows:

  • Metrics
    • Number (#) of Recipients. This metric is based on the campaign recipient field.
    • Number (#) of Hard Bounces. This metric is based on the response types of: Address Moved, Bad Address, and Bad Sender.
    • Number (#) of Soft Bounces. This metric is based on the response types of: Mailbox Problem, System Problem, Network Problem, Protocol Problem, Security Problem, Message Too Large, Vacation, and Last Resort.
    • Number (#) of Responders. This metric is based on the delivery status.
    • Number (#) of Responses. This metric is based on the delivery status.
    • Number (#) of Open Responses. This metric is based on the response type of Message Opened.
    • Number (#) of Click Through. This metric is based on the response type of Click-Through.
    • Number (#) of Opt Ins. This metric is based on the response type of Opt-In to List.
    • Number (#) of Opt Outs. This metric is based on the response type of Opt-Out from List.
    • Number (#) of Global Opt Ins. This metric is based on the response type of Global Opt-In.
    • Number (#) of Global Opt Outs. This metric is based on the response type of Global Opt-Out.
    • Average (Avg) Days to Respond. This metric is based on the delivery status.

Usage Notes

The campaign response metrics are based either on the delivery status or the response type. For example, the number of hard bounces is based on the response type, not the delivery status, even though there is a delivery status of Hard Bounce.

The Account dimension includes a Book hierarchy, which enables you to analyse metrics and related attributes at any level.


Published October 2016 Copyright © 2005, 2016, Oracle. All rights reserved. Legal Notices.