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Personalised Content Delivery Reporting Subject Area

Availability

This subject area is available only in Oracle CRM On Demand Life Sciences Edition.

Business Purpose

This subject area provides the information required by various roles in a pharmaceutical organisation to better understand physicians, refine content, and deliver the right message to the right person at the right time. For example, a marketing manager can analyse detailing trends, collateral performance, and responses from various segments. With this information, the manager can revise collateral or segment the customer base again, and then target customers accordingly. A sales manager can analyse the detailing trends, looking for good and bad performers in a territory, and so coach the team, as needed.

Relationship Type

Simple

Optimised Custom Fields

This subject area has custom fields that are optimised to reduce the query time when they are used in filters. Optimised custom fields are in folders where the name ends with Optimised Custom Fields or Optimised Custom Metrics, such as Account Optimised Custom Fields and Opportunity Optimised Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT or NUM, are available as metrics in the optimised custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimised custom fields and metrics coverage in Oracle CRM On Demand Answers and one or more of these record types might be present as dimensions or facts in this subject area:

Record Type

Oracle CRM On Demand Answers Coverage

Account

All optimised fields

Activity

All optimised fields

Assessment

All optimised fields

Campaign

All optimised fields

Contact

All optimised fields

Custom Objects 1-40

All optimised fields in CO1, CO2, CO3, CO4, CO5, and CO9 only

Lead

All optimised fields

Opportunity

All optimised fields

Opportunity Team

First five optimised fields of each type

Product

All optimised fields

Revenue

All optimised fields

Service Request

All optimised fields

Dimensions

This subject area has the following dimensions:

  • Account
  • Activity
  • Contact
  • Message Response
  • Messaging Plan
  • Messaging Plan Item
  • Product

Optimised Filtering Fields

This subject area has fields that are optimised for reducing the query time when they are used in filters. Optimised fields end with the words Code or UTC. For example, the Account dimension has an Account Type field. There is also an Account Type Code field, which is the optimised version of the Account Type field. Similarly, there is an Indexed Date UTC field, which is the optimised version of the Indexed Date field. Using the optimised field in the filter generates faster queries. This method is faster than using the standard field. For information on using optimised filtering fields, see Using Optimised Filtering Fields. The following dimensions in this subject area have optimised filtering fields:

  • Account
  • Activity
  • Contact

Metrics

The complete list of metrics for this subject area is as follows:

  • Account Metrics
    • Number (#) of Accounts
  • Activity Metrics
    • Number (#) of Accounts with Activities
    • Number (#) of Activities
    • Number (#) of Closed Activities
    • Number (#) of Open Activities
  • Contact Metrics
    • Contact Custom Metrics
      • Average (Avg) Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Currency
      • Indexed Number
    • Number (#) of Contacts
  • Message Response Metrics
    • Messaging Response Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Responses
    • Average (Avg) Sequence Number
  • Messaging Plan Item Metrics
    • Messaging Plan Item Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Plan Items
    • Average (Avg) Sequence Number
  • Messaging Plan Metrics
    • Messaging Plan Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Plans

Usage Notes

The Activity dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.


Published October 2016 Copyright © 2005, 2016, Oracle. All rights reserved. Legal Notices.