Oracle CRM On Demand for Partner Relationship Management Configuration Guide > Overview of Oracle CRM On Demand for Partner Relationship Management >

About Partner Relationship Management

A partner, partner channel, or partner organization is an external company or a person at a company that sells or services products belonging to the brand owner. Oracle CRM On Demand for Partner Relationship Management supports brand owners in managing their partner relationships. It improves the brand owners' ability to manage partners, partner programs, leads, deal registrations, opportunities, funds, fund requests, training, and certification.

Using Oracle CRM On Demand for Partner Relationship Management, you can manage the following:

• Partner accounts and profiling
• Partner programs
• Leads
• Service requests
• Business plans
• Objectives
• Opportunities
• Deal registrations
• Content (solutions)
• Market development fund requests
• Special pricing authorizations and requests
• Partner self-administration
• Training and certification