This is root element of this document which contains name space definitions for the document elements. It's a referenced element. For detailed description, please refer referenced element doc. Description is not available. This column will contain the number that uniquely identifies the channel. Contains the name of the channel. Specifies the type of channel. The number to uniquely identify a Banner. Provide an extension hook to customize ChannelDesc. This type can hold a string of max length of 120 characters. This type can hold a string of max length of 6 characters. This type can hold a number of digits count 4.