This graphic depicts two rectangles on top of one another. The top rectangle is labeled “Rows Stored Contiguously.” Inside the box is a table labeled “Sales,” with an arrow pointing right along a row, with a label “Query.” The caption says “Transactions run faster on row format.” The bottom rectangle is labeled “Columns Stored Contiguously.” Inside the box is a table labeled “Sales,” with an arrow pointing down a column. The arrow is labeled “Query.” The caption says “Analytics run faster on column format.”