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Personalized Content Delivery Real-Time Reporting Subject Area

Availability

This subject area is available only in Oracle CRM On Demand Life Sciences Edition.

Business Purpose

This subject area provides the information required by various roles in a pharmaceutical organization to better understand physicians, refine content, and deliver the right message to the right person at the right time. For example, a marketing manager can analyze detailing trends, collateral performance, and responses from various segments. With this information, the manager can revise collateral or segment the customer base again, and then target customers accordingly. A sales manager can analyze the detailing trends, looking for good and bad performers in a territory, and so coach the team, as needed.

Relationship Type

Simple

Optimized Custom Fields for V3 Analytics only

This subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand and one or more of these record types might be present as dimensions or facts in this subject area:

Record Type

Oracle CRM On Demand Coverage

Account

All optimized fields

Activity

All optimized fields

Assessment

All optimized fields

Campaign

All optimized fields

Contact

All optimized fields

Custom Objects

All optimized fields in CO1 - CO9

Lead

All optimized fields

Opportunity

All optimized fields

Opportunity Team

First five optimized fields of each type

Product

All optimized fields

Revenue

All optimized fields

Service Request

All optimized fields

Dimensions

This subject area has the following dimensions:

  • Account
  • Activity
  • Contact
  • Message Response
  • Messaging Plan
  • Messaging Plan Item
  • Product

Optimized Filtering Fields

Ce domaine comporte des champs optimisés pour réduire la durée des requêtes lorsqu'ils sont utilisés dans des filtres. Les champs optimisés se terminent par le mot Code ou UTC. Par exemple, la dimension Compte contient un champ Type de compte. Il existe également un champ Code de type de compte, qui est la version optimisée du champ Type de compte. De même, il existe un champ Date indexée (UTC), qui est la version optimisée du champ Date indexée. L'utilisation du champ optimisé dans le filtre accélère la génération des requêtes. Cette méthode est plus rapide que celle consistant à utiliser le champ standard. Pour plus d'informations sur l'optimisation des champs de filtrage, voir Utilisation des champs de filtrage optimisés. Les dimensions suivantes de ce domaine ont des champs de filtre optimisés :

  • Account
  • Activity
  • Contact

Metrics

The complete list of metrics for this subject area is as follows:

  • Account Metrics
    • Number (#) of Accounts
  • Activity Metrics
    • Number (#) of Accounts with Activities
    • Number (#) of Activities
    • Number (#) of Closed Activities
    • Number (#) of Open Activities
  • Contact Metrics
    • Contact Custom Metrics
      • Average (Avg) Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Currency
      • Indexed Number
    • Number (#) of Contacts
  • Message Response Metrics
    • Messaging Response Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Responses
    • Average (Avg) Sequence Number
  • Messaging Plan Item Metrics
    • Messaging Plan Item Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Plan Items
    • Average (Avg) Sequence Number
  • Messaging Plan Metrics
    • Messaging Plan Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Plans

Usage Notes

The Activity dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.


Publié en septembre 2017 Copyright © 2005, 2017, Oracle. Tous droits réservés. Legal Notices.