Analytics > Designing an Analysis > Getting Started with Analytics Reports > Selecting Subject Areas > Campaign Historical Analytics Subject Area
Campaign Historical Analytics Subject Area
Availability
This subject area is available in all editions of Oracle CRM On Demand.
Business Purpose
This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and the return on investment (ROI). It also contains metrics to help resolve problems in achieving campaign goals and optimizing future campaigns.
Relationship Type
Simple
Optimized Custom Fields for V3 Analytics only
This subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.
The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand and one or more of these record types might be present as dimensions or facts in this subject area:
Record Type
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Oracle CRM On Demand Coverage
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Account
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All optimized fields
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Activity
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All optimized fields
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Assessment
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All optimized fields
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Campaign
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All optimized fields
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Contact
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All optimized fields
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Custom Objects
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All optimized fields in CO1 - CO9
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Lead
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All optimized fields
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Opportunity
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All optimized fields
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Opportunity Team
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First five optimized fields of each type
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Product
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All optimized fields
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Revenue
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All optimized fields
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Service Request
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All optimized fields
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이 주제 영역에는 필터에서 사용될 때 조회 시간을 줄이도록 최적화된 필드가 있습니다. 최적화된 필드는 단어 코드 또는 UTC로 끝납니다. 예를 들어 고객사 차원에는 [고객사 유형] 필드가 있습니다. [고객사 유형] 필드의 최적화된 버전인 [고객사 유형 코드] 필드도 있습니다. 마찬가지로 [색인화된 일자] 필드의 최적화된 버전인 [색인화된 일자 UTC] 필드가 있습니다. 필터에서 최적화된 필드를 사용하면 더 빠른 조회가 생성됩니다. 이 방법은 표준 필드를 사용하는 것보다 더 빠릅니다. 최적화된 필터링 필드 사용에 대한 자세한 내용은 최적화된 필터링 필드 사용을 참조하십시오. 이 주제 영역의 다음 차원에는 최적화된 필터링 필드가 있습니다.
Dimensions
This subject area has the following dimensions:
- Campaigns
- Owned By User
- Date
Metrics
The complete list of metrics for this subject area is as follows:
- Metrics
- Number (#) of Campaigns
- Number (#) of Campaigns Active
- Number (#) of Campaigns Completed
- Number (#) of Campaigns Planned
- Number (#) of Leads
- Number (#) of Opportunities
- Number (#) of Wins
- Number (#) of Accounts for Campaign
- Number (#) of Contacts for Campaign
- Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.)
- Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.)
- Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 10, then divided by the revenue target.)
- Average (Avg) Days to Close Opportunity (Definition: The number of days to close an opportunity divided by the number of wins.)
- Avg Days to Convert Lead (Definition: The number of days between the lead-created date and lead-converted date divided by the number of leads converted to opportunities.)
- Cost per Closed Sale (Definition: The cost divided by the number of wins.)
- Avg Cost Per Closed Sale (Definition: The average cost divided by the number of wins.)
- Cost per Lead (Definition: The cost divided by the number of leads.)
- Avg Cost Per Lead (Definition: The average cost divided by the number of leads.)
- Lead Conversion Rate (Definition: The leads who became customers, expressed as a percentage.)
- Revenue
- Closed Revenue
- Avg Closed Revenue
- Opportunity Win Rate (Definition: The total number of win opportunities, divided by the total number of won and lost opportunities.)
- Return on investment (ROI)
Usage Notes
None
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