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Campaign Response Historical Analytics Subject AreaAvailabilityThis subject area is available in all editions of Oracle CRM On Demand. NOTE: Campaign response data is limited to data from Oracle Email Marketing On Demand campaigns only. It does not display response data for campaigns where the data has been entered through the Oracle CRM On Demand user interface. Oracle Email Marketing On Demand has been discontinued and no new campaigns can be started. You can continue to use this subject area to report on existing campaign data. Business PurposeThis subject area allows you to analyze campaign information, including response data from Oracle Email Marketing On Demand campaigns. It complements the campaign subject areas, which provide the campaign performance data. It allows companies to analyze the response to an Oracle Email Marketing On Demand campaign by answering the following questions: How many people received the campaign? How many of them responded? How did they respond? How long did it take them to respond? and so on. Relationship TypeSimple Optimized Custom Fields for V3 Analytics onlyThis subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area. The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand and one or more of these record types might be present as dimensions or facts in this subject area:
Esta área de informações empresariais tem campos que são otimizados para reduzir o tempo de consulta quando são utilizados nos filtros. Os campos otimizados terminam com as palavras Code ou UTC. Por exemplo, a dimensão Conta tem um campo Tipo de conta. Existe também um campo Código do tipo de conta, que é uma versão otimizada do campo Tipo de conta. Do mesmo modo, existe um campo Data indexada (UTC), que é uma versão otimizada do campo Data indexada. Utilizar o campo otimizado no filtro gera consultas mais rápidas. Este método é mais rápido do que utilizar o campo padrão. Para obter informações sobre a utilização dos campos de filtragem otimizados, consulte Utilizar campos de filtragem otimizados. As dimensões seguintes nesta área de informações empresariais têm campos de filtragem otimizados:
DimensionsThis subject area has the following dimensions:
MetricsThe complete list of metrics for this subject area is as follows:
Usage NotesThe campaign response metrics are based either on the delivery status or the response type. For example, the number of hard bounces is based on the response type, not the delivery status, even though there is a delivery status of Hard Bounce. The Account dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level. |
Publicado em Setembro 2017 | Copyright © 2005, 2017, Oracle. Todos os direitos reservados. Legal Notices. |