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Campaign Response Historical Analytics Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

NOTE: Campaign response data is limited to data from Oracle Email Marketing On Demand campaigns only. It does not display response data for campaigns where the data has been entered through the Oracle CRM On Demand user interface. Oracle Email Marketing On Demand has been discontinued and no new campaigns can be started. You can continue to use this subject area to report on existing campaign data.

Business Purpose

This subject area allows you to analyze campaign information, including response data from Oracle Email Marketing On Demand campaigns. It complements the campaign subject areas, which provide the campaign performance data. It allows companies to analyze the response to an Oracle Email Marketing On Demand campaign by answering the following questions: How many people received the campaign? How many of them responded? How did they respond? How long did it take them to respond? and so on.

Relationship Type

Simple

Optimized Custom Fields for V3 Analytics only

This subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand and one or more of these record types might be present as dimensions or facts in this subject area:

Record Type

Oracle CRM On Demand Coverage

Account

All optimized fields

Activity

All optimized fields

Assessment

All optimized fields

Campaign

All optimized fields

Contact

All optimized fields

Custom Objects

All optimized fields in CO1 - CO9

Lead

All optimized fields

Opportunity

All optimized fields

Opportunity Team

First five optimized fields of each type

Product

All optimized fields

Revenue

All optimized fields

Service Request

All optimized fields

Esta área de informações empresariais tem campos que são otimizados para reduzir o tempo de consulta quando são utilizados nos filtros. Os campos otimizados terminam com as palavras Code ou UTC. Por exemplo, a dimensão Conta tem um campo Tipo de conta. Existe também um campo Código do tipo de conta, que é uma versão otimizada do campo Tipo de conta. Do mesmo modo, existe um campo Data indexada (UTC), que é uma versão otimizada do campo Data indexada. Utilizar o campo otimizado no filtro gera consultas mais rápidas. Este método é mais rápido do que utilizar o campo padrão. Para obter informações sobre a utilização dos campos de filtragem otimizados, consulte Utilizar campos de filtragem otimizados. As dimensões seguintes nesta área de informações empresariais têm campos de filtragem otimizados:

  • Campaign

Dimensions

This subject area has the following dimensions:

  • Account
  • Campaign
  • Campaign Recipient
  • Campaign Response
  • Date

Metrics

The complete list of metrics for this subject area is as follows:

  • Metrics
    • Number (#) of Recipients. This metric is based on the campaign recipient field.
    • Number (#) of Hard Bounces. This metric is based on the response types of: Address Moved, Bad Address, and Bad Sender.
    • Number (#) of Soft Bounces. This metric is based on the response types of: Mailbox Problem, System Problem, Network Problem, Protocol Problem, Security Problem, Message Too Large, Vacation, and Last Resort.
    • Number (#) of Responders. This metric is based on the delivery status.
    • Number (#) of Responses. This metric is based on the delivery status.
    • Number (#) of Open Responses. This metric is based on the response type of Message Opened.
    • Number (#) of Click Through. This metric is based on the response type of Click-Through.
    • Number (#) of Opt Ins. This metric is based on the response type of Opt-In to List.
    • Number (#) of Opt Outs. This metric is based on the response type of Opt-Out from List.
    • Number (#) of Global Opt Ins. This metric is based on the response type of Global Opt-In.
    • Number (#) of Global Opt Outs. This metric is based on the response type of Global Opt-Out.
    • Average (Avg) Days to Respond. This metric is based on the delivery status.

Usage Notes

The campaign response metrics are based either on the delivery status or the response type. For example, the number of hard bounces is based on the response type, not the delivery status, even though there is a delivery status of Hard Bounce.

The Account dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.


Publicado em Setembro 2017 Copyright © 2005, 2017, Oracle. Todos os direitos reservados. Legal Notices.