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Campaign Historical Analytics Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and the return on investment (ROI). It also contains metrics to help resolve problems in achieving campaign goals and optimizing future campaigns.

Relationship Type

Simple

Optimized Custom Fields for V3 Analytics only

This subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand and one or more of these record types might be present as dimensions or facts in this subject area:

Record Type

Oracle CRM On Demand Coverage

Account

All optimized fields

Activity

All optimized fields

Assessment

All optimized fields

Campaign

All optimized fields

Contact

All optimized fields

Custom Objects

All optimized fields in CO1 - CO9

Lead

All optimized fields

Opportunity

All optimized fields

Opportunity Team

First five optimized fields of each type

Product

All optimized fields

Revenue

All optimized fields

Service Request

All optimized fields

Esta área de informações empresariais tem campos que são otimizados para reduzir o tempo de consulta quando são utilizados nos filtros. Os campos otimizados terminam com as palavras Code ou UTC. Por exemplo, a dimensão Conta tem um campo Tipo de conta. Existe também um campo Código do tipo de conta, que é uma versão otimizada do campo Tipo de conta. Do mesmo modo, existe um campo Data indexada (UTC), que é uma versão otimizada do campo Data indexada. Utilizar o campo otimizado no filtro gera consultas mais rápidas. Este método é mais rápido do que utilizar o campo padrão. Para obter informações sobre a utilização dos campos de filtragem otimizados, consulte Utilizar campos de filtragem otimizados. As dimensões seguintes nesta área de informações empresariais têm campos de filtragem otimizados:

  • Campaigns

Dimensions

This subject area has the following dimensions:

  • Campaigns
  • Owned By User
  • Date

Metrics

The complete list of metrics for this subject area is as follows:

  • Metrics
    • Number (#) of Campaigns
    • Number (#) of Campaigns Active
    • Number (#) of Campaigns Completed
    • Number (#) of Campaigns Planned
    • Number (#) of Leads
    • Number (#) of Opportunities
    • Number (#) of Wins
    • Number (#) of Accounts for Campaign
    • Number (#) of Contacts for Campaign
    • Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.)
    • Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.)
    • Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 10, then divided by the revenue target.)
    • Average (Avg) Days to Close Opportunity (Definition: The number of days to close an opportunity divided by the number of wins.)
    • Avg Days to Convert Lead (Definition: The number of days between the lead-created date and lead-converted date divided by the number of leads converted to opportunities.)
    • Cost per Closed Sale (Definition: The cost divided by the number of wins.)
    • Avg Cost Per Closed Sale (Definition: The average cost divided by the number of wins.)
    • Cost per Lead (Definition: The cost divided by the number of leads.)
    • Avg Cost Per Lead (Definition: The average cost divided by the number of leads.)
    • Lead Conversion Rate (Definition: The leads who became customers, expressed as a percentage.)
    • Revenue
    • Closed Revenue
    • Avg Closed Revenue
    • Opportunity Win Rate (Definition: The total number of win opportunities, divided by the total number of won and lost opportunities.)
    • Return on investment (ROI)

Usage Notes

None


Publicado em Setembro 2017 Copyright © 2005, 2017, Oracle. Todos os direitos reservados. Legal Notices.