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Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > About Adding Marketing Information to Loyalty Promotions > Evaluating and Segmenting Members of Loyalty ProgramsYou can evaluate and segment members using Oracle Business Intelligence or third-party analytics products, in order to decide which members promotions must target. Based on this segmentation, assign the members to groups, classes, and phases, so different promotions can target these different member groupings. Calculating Member ValueYou can track two values for a member:
Calculate member value with a third-party application that uses the data in Siebel Loyalty and external data if desired. Assigning Members to Groups, Classes, and PhasesOracle Business Intelligence or the third-party application that segments the member base assigns members to applicable groups, classes, or phases. The Group, Class, and Phase fields are in the Member screen, More Info view. Without configuration, these fields are read-only, since the assumption is that the third party application assigns members these values. |
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