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Analytics > Designing an Analysis > Getting Started with Analytics > Selecting Subject Areas > Personalized Content Delivery Real-Time Reporting Subject Area

Personalized Content Delivery Real-Time Reporting Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area provides the information required by various roles in a pharmaceutical organization to better understand physicians, refine content, and deliver the right message to the right person at the right time. For example, a marketing manager can analyze detailing trends, collateral performance, and responses from various segments. With this information, the manager can revise collateral or segment the customer base again, and then target customers accordingly. A sales manager can analyze the detailing trends, looking for good and bad performers in a territory, and so coach the team, as needed.

Relationship Type

Simple

Dimensions

This subject area has the following dimensions:

• Account
• Activity
• Contact
• Message Response
• Messaging Plan
• Messaging Plan Item
• Product

Metrics

The complete list of metrics for this subject area is as follows:

• Account Metrics
  • Number (#) of Accounts
• Activity Metrics
  • Number (#) of Accounts with Activities
  • Number (#) of Activities
  • Number (#) of Closed Activities
  • Number (#) of Open Activities
• Contact Metrics
  • Contact Custom Metrics
    • Average (Avg) Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Currency
    • Indexed Number
  • Number (#) of Contacts
• Message Response Metrics
  • Messaging Response Custom Metrics
    • Average (Avg) Indexed Currency
    • Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Number
  • Number (#) of Messaging Responses
  • Average (Avg) Sequence Number
• Messaging Plan Item Metrics
  • Messaging Plan Item Custom Metrics
    • Average (Avg) Indexed Currency
    • Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Number
  • Number (#) of Messaging Plan Items
  • Average (Avg) Sequence Number
• Messaging Plan Metrics
  • Messaging Plan Custom Metrics
    • Average (Avg) Indexed Currency
    • Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Number
  • Number (#) of Messaging Plans

Usage Notes

The Activity dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.

This subject area has multiple dimensions, but not all combinations produce values. For example, the following combination of dimensions does not produce useful results in analyses:

If your visibility is Team Visibility, and your analysis includes the Messaging Plan, Messaging Plan Item, or Message Response dimensions, then Manager Visibility is applied.