This chapter provides an overview of data quality functionality and products for Siebel CRM and Oracle Customer Hub. It includes the following topics:

• Data Profiling
• Data Parsing and Standardization
• Data Matching and Data Cleansing
• Data Quality Products for Data Matching and Data Cleansing
• How Data Quality Relates to Other Entities in Siebel Business Applications

NOTE:  The procedures in this guide assume that you do not use the Tree navigation control option to access screens and views. However, you can choose to use the Tree navigation control if required. For more information about setting navigation options, see Siebel Fundamentals Guide.