This chapter describes the process flows for Oracle's Siebel Marketing. These process flows allow you to automate, design, and target marketing campaigns and programs. This chapter includes the following topics:

• About Campaigns
• Roadmap for Executing Stand-Alone Campaigns from Start to Finish
• Roadmap for Executing Marketing Programs from Start to Finish

NOTE:  The procedures in this guide assume that you do not use the Tree navigation control option to access screens and views. However, you can choose to use the Tree navigation control if required. For more information about setting navigation options, see Siebel Fundamentals for Siebel Open UI.