Siebel Marketing User Guide > Planning and Designing Marketing Campaigns > About Using Response Management >

Promoting Responses to Opportunities

If the customer is interested in the product offered by the campaign, then you can promote the response to an opportunity. If the customer is an existing contact, then the account is associated with the opportunity. If the customer is a prospect, then the customer is promoted to a contact, and then associated with an account.

The following procedure shows how to promote a response to an opportunity.

To promote a response to an opportunity

1. Navigate to the Responses screen.
2. In the Responses list, click the Description name.
3. In the Response form, click Create Opportunity button.

   The Opportunity form appears, with the response information in the form, and the contact information in the Campaign Leads Contacts list.