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Siebel Marketing User Guide > Creating and Using Offers and Treatments > Implementing Test and Control Groups for TreatmentsTest and control groups allow you to isolate variables in the effectiveness of a treatment. The test group contains treatment recipients who are tested for a particular factor. The control group does not receive this factor, and is therefore separated for purposes of comparison. The following procedure shows how to implement test and control groups for a treatment. To implement test and control groups for a treatment
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