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Siebel Marketing User Guide > Setting Up and Using Web Marketing > Customization of the Web Marketing User Interface > Web Marketing Offers PageThe default home page for Web Marketing is the Offers page. The center applet of this view contains the specific Web offer intended for each Web site visitor. The Offers page provides links to other views, including additional offers, product information, Web surveys, and account and contact profile information. The Offers page has several configurable applets, which this topic describes. SalutationThe salutation text that appears depends on the personalization rules that are applied for the visitor who accesses the page. After logging in, registered email recipients or Web users get a greeting customized with their names. An anonymous Web visitor's greeting says "Welcome!" You can change the salutation greeting text in the Personalization Administration views. NOTE: When Web Marketing is deployed as part of the eCustomer application (a bundle of eSales, Self Service and Web Marketing), the visitor can display the Offers page (Web Marketing home page) and the eCustomer home page. Because the eCustomer home page has a salutation greeting, the salutation greeting is suppressed in the Offers page (Web Marketing home page). New User LinkYou can set up the New User link that appears in the User Login applet so a Web site visitor can create a user ID and password for limited access to your Web Marketing Web site. When a visitor clicks New User on the Web Marketing home page, the registration views appears. The process is managed by a workflow business process that you can modify. For more information, see Siebel Business Process Framework: Task UI Guide and Siebel Business Process Framework: Workflow Guide. NOTE: If a prospect registers, then the prospect is converted to a contact. After becoming a contact, responses captured for the prospect are not associated with the new contact record. For more information, see Siebel Security Guide. Web OfferThe center applet of the Offers page displays Web offer details. The applet contains the contents of the Web offer presented to the visitor. The Offer that appears is determined in the following ways:
NOTE: If no featured offers exist, then the Featured Offers area displays nothing. Recommended ProductsThis applet contains a list of recommended products, customized for each visitor based on that visitor's Web profile attributes. This list can be modified using the Personalization Administration views. Unidentified visitors get a default listing. Featured OffersThis applet displays every Web offer for which the contact or prospect is eligible. When a visitor logs onto a Web site and clicks the Send Product Information or Request Call Back link, the response is captured for the default campaign and offer. Web-offer types have the following characteristics:
For more information about setting the default campaign or default offer, see Assigning Default Campaigns and Default Offers. Information PageThis applet contains hyperlinks to the following applets in the Information page: For more information about these applets, see Web Marketing Information Page. |
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