Siebel Social Media Guide > Overview of the Integration of Siebel CRM with Oracle Social Relationship Management >

Benefits of the Integration

Benefits of integrating Oracle Social Relationship Management with Siebel CRM are as follows:

• Creating a new CRM channel for Siebel sales, Siebel service, and Siebel loyalty
• Optimizing your channel strategy to improve customer intimacy
• Taking advantage of a new data source across Siebel CRM
• Reducing your dependency on third-party marketing data
• Creating an extended influence or impact with prospects and customers
• Improving your branding
• Improving your customer service
• Strengthening customer loyalty
• Gaining better insight into your customers
• Creating leads from Facebook pages
• Linking Siebel campaigns to social marketing campaigns