Siebel Social Media Guide > Overview of the Integration of Siebel CRM with Oracle Social Relationship Management >
Benefits of the Integration
Benefits of integrating Oracle Social Relationship Management with Siebel CRM are as follows:
- Creating a new CRM channel for Siebel sales, Siebel service, and Siebel loyalty
- Optimizing your channel strategy to improve customer intimacy
- Taking advantage of a new data source across Siebel CRM
- Reducing your dependency on third-party marketing data
- Creating an extended influence or impact with prospects and customers
- Improving your branding
- Improving your customer service
- Strengthening customer loyalty
- Gaining better insight into your customers
- Creating leads from Facebook pages
- Linking Siebel campaigns to social marketing campaigns
|