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About Social Rewards Promotions

Loyalty managers can create the following types of social reward promotions:

• Promotions that reward loyalty members for their actions on social networks, such as rating or reviewing a product or promotion, or Liking a product or promotion. Members can also be rewarded for entering their location details, or for location-based actions. Knowledge of a customer's location allows members to be presented with promotions that are specific to that location.

  Siebel Loyalty provides Social Action Type attributes and a Location Code attribute to support this functionality. To see an example of creating a reward-referrals promotion for social actions, see Siebel Loyalty Administration Guide.

• Promotions that reward members a referral bonus when their friends enroll in promotions on social networks as a result of their recommendations. A promotion action, Reward Referrer, is provided which supports this functionality.

  The Reward Referrer action can also be used to assign recurring rewards to the member who received the initial referral bonus for the referred member's ongoing accrual transactions. For an example of creating a reward-referrals promotion to reward members, see Siebel Loyalty Administration Guide.

You can use the existing Siebel Loyalty tier-class and point-type frameworks to create tiers and point types that recognize members' social influence and other activities on social networks. For example, you can define a point type such as Social Reward, which members can be assigned to reward them for activities on social networks, and you can create tier promotions, for example, Brand Ambassador, Brand Advocate, and so on to recognize members based on their social profile attributes. Members can be assigned a tier status according to the number of Social Reward points accumulated. For information on creating tiers and point types, see Siebel Loyalty Administration Guide.