Understanding Email Documents

You use email documents to communicate with the target audience during the dialog. Email documents can be initial offers that you broadcast to a target audience, or follow-up emails that you send after people respond to an offer. Online Marketing supports ASCII text, HTML formatting, multi-part MIME emails (which display either text or HTML depending on the user’s email reader settings), and AOL emails.

You can personalize email documents for each recipient by adding the recipient’s name and other information from the database. (This is similar to performing a mail merge in a word processing application.)

You can use email documents in Online Marketing in the following ways:

  • Broadcasting emails to a large group of recipients to make an offer.

  • Broadcasting email newsletters to subscribers.

  • Following up on individual respondents.

  • Sending reminders of important milestones for the dialog, such as a scheduled broadcast, submissions from a certain number of respondents, or the end of the dialog.

  • Notifying the sales department of leads.

All of these emails can be personalized to contain any appropriate information from the database.

Online Marketing allows you to personalize your email documents by including data from your profiles, such as a recipient’s name, address, or other information in the database. You can also personalize documents with information entered in a web document. You personalize documents using the merge content, dynamic content, and custom content extensions features.

Merge content is dynamic, which means that the data to be merged is determined just prior to sending an email. In addition to contact information in the database, merge content can include information entered from a web document in the current dialog. Merge content can also include the URL to a dialog web page, and other special data generated by Online Marketing, such as the recipient ID, tracking number, and current date and time.

Dynamic Content is a type of merge content that allows you to merge content into email messages based on rules you create. These rules can be based on profile attributes or other Online Marketing data.

You can also personalize your email messages by including custom content extensions in the email body. Personalization is supported in both the email body and the subject line.

See Adding Dynamic Content to an Email Document.

See Merge Content Page.