Prospect Recruitment—Please Visit Campus Dialog

The purpose of the Prospect Recruitment—Please Visit Campus dialog is to invite the prospect to visit the campus. The dialog contains two broadcast email messages:

  • The first broadcast email invites prospects to visit.

  • The second broadcast email is sent to those prospects who started the dialog (clicked the link in the email), but quit without requesting a campus visit.

Each combination of Institution and Career should have a separate dialog.

Note: This sample dialog depicts a fictitious university and its undergraduate program. The web documents in the dialog refer to a template, CS_LAKE_UGRD, and the HTML email documents contain stylesheet information and references to a Great Lakes University image file. The web template and image are packaged and installed as part of the installation and setup process. Images of sample email messages display a preview version of the email—tags in curly braces ({}) represent content that will be merged when the dialog is Live. The sample dialog belongs to business unit of EGUBU and their audiences are part of SetID PSUSI.

The following diagram shows the dialog flow for the Prospect Recruitment—Please Visit Campus dialog:

Image: Prospect Recruitment—Please Visit Campus Dialog Flow

This example illustrates the fields and controls on the Prospect Recruitment—Please Visit Campus Dialog Flow.

Prospect Recruitment-Please Visit Campus Dialog Flow

The Prospect Recruitment—Please Visit Campus dialog has two broadcast emails:

  • Campus Invitation.

  • Campus Visit Reminder.

Campus Invitation

The first broadcast email sent to prospects invites them to set up a campus visit to learn more about the university. The prospect can click on a link that provides more information about the campus visit, or opt out of future emails.

Image: Prospect Recruitment—Please Visit Campus Broadcast Email 1

This example illustrates the fields and controls on the Prospect Recruitment—Please Visit Campus Broadcast Email 1.

Prospect Recruitment-Please Visit Campus Broadcast Email 1

The campus visit link takes the prospect to a campus visit selection page; the opt-out link goes to the opt-out dialog.

Campus Visit Reminder

The second broadcast email is sent to the prospect if two weeks passes without a response to the first broadcast email. It reminds the prospect about the importance of a campus visit, once again invites him or her to set up a visit, and offers the opportunity to opt out of future communications.

Image: Prospect Recruitment—Please Visit Campus Dialog Broadcast Email 2

This example illustrates the fields and controls on the Prospect Recruitment—Please Visit Campus Dialog Broadcast Email 2.

Prospect Recruitment-Please Visit Campus Dialog Broadcast Email 2

The dialog also contains an External Event Trigger (for example, a banner ad) that takes the visitor directly to the campus visit selection page.

This section describes the audience definitions for Broadcast Emails 1 and 2.

Broadcast Email 1 Audience Definition

The audience definition criteria for the first broadcast email is named CS_GLAKE_UGRD_CAMPUS_VISIT1 and consists of people who:

  • Have never received this broadcast email.

  • Have the DO NOT EMAIL flag set to “N” or empty.

  • Have specified an email address. (EMAIL ADDRESS is not empty).

  • Are not deceased. (Deceased Flag set to “N” or empty.

  • Are prospects, not applicants.

  • Have set Institution to “X” and Career to “Y”.

  • Are starting in the Fall of 2004. (ADMIT TERM = 1047).

The audience content is also limited based on the user’s security profile.

Broadcast Email 2 Audience Definition

The audience definition criteria for the second broadcast email is named CS_GLAKE_UGRD_CAMPUS_VISIT2 and consists of people who:

  • Have started the dialog but failed to complete it.

  • Have the DO NOT EMAIL flag set to “N” or empty.

  • Are not deceased. (Deceased Flag set to “N” or empty.

The dialog's web documents consist of:

  • Campus Visit Selection page.

  • Confirmation and Thank You page.

Campus Visit Selection Page

The Campus Visit Selection page allows the prospect to select a date for a visit to the campus.

Image: Campus Visit Selection Page

This example illustrates the fields and controls on the Campus Visit Selection Page.

Campus Visit Selection Page

Confirmation and Thank You Page

The Confirmation and Thank You page verifies the date selected by the prospect and the location for the campus visit, along with thanking the prospect for the selection.

Each prospect who selected a campus visit receives an email confirming their choices.

Image: Campus Visit Confirmation Email

This example illustrates the fields and controls on the Campus Visit Confirmation Email.

Campus Visit Confirmation Email

The respondent is given the opportunity to opt out of future mailings by clicking a web link in the broadcast email. This link takes the respondent to a separate dialog where he or she can indicate the desire to opt out.

See Opt-Out Dialog.