Membership Tiers

Membership tiers or levels are groupings that classify individual memberships according to the amount and quality of business they generate. You can upgrade a member from a lower to a higher tier, or downgrade from a higher to a lower tier. The membership tier determines guest eligibility for specific awards. The higher the tier, the greater the awards.

You can upgrade or downgrade members based on specific actions, which include:

• Number of stays booked by the member during a given period.

• Number of nights the member was in residence during a given period.

• Revenue generated by the member during a given period.

Tier Management Rules

Once you create tiers, you can set up tier management rules that require a minimum number of stays, nights, and revenue for each tier. These rules determine membership upgrades, downgrades, and renewals. For example, the member must stay a certain number of nights per year to remain at the current tier or exceed that number to upgrade to the next tier. A member’s failure to meet the current tier’s requirements can result in a downgrade to a lower tier.

Figure 14-2 TMR Rules Configuration

The rule configuration on the above screen translates into the following:

Membership Level Hierarchy (1 = highest level)

1. Red

2. Black

3. Platinum

4. Gold

• To upgrade from Platinum to Black, a member needs 1 stay point, 10 night points, or 10,000 revenue points.

• To upgrade from Platinum to Red, a member needs 5 stay points, 20 night points, or 40,000 revenue points.

• To upgrade from Black to Red, a member needs 5 stay points, 20 night points, or 30,000 revenue points.

• To maintain or renew the Red level, a member needs 5 stay points, 20 night points, or 30,000 revenue points.

• To maintain or renew the Black level, a member needs 2 stay points, 6 night points, or 10,000 revenue points.

• To avoid downgrade from Red to Black, a member needs 3 stay points, 10 night points, or 24,000 revenue points.