Configuring Marketing Region

You can configure Marketing Region codes and then associate them with Marketing Cities. This provides the ability to designate smaller areas within your property's area as "marketing regions," as opposed to the larger geographical regions. You can search for properties within the smaller marketing region when making reservations.

Adding a Marketing Region

  1. Select the Administration menu, select Booking, select Marketing Management, and then select Marketing Regions.

  2. Click New and complete the following fields:

    Note:

    In a multi-property operation, Marketing Region codes are configured in the template and then copied to properties. This ensures consistent configuration across all properties.

    1. Code. Enter an alpha-numeric code to represent the marketing region.

    2. Description. Enter a description for the marketing region.

    3. Manage Translations. (Available when the Multi Language function under the General group is active.) Select to open the multi-language descriptions screen and configure a language translation for the description.

    4. Sequence. Enter a number that controls the position of this code in listings. Codes without a sequence number assigned are listed in alphabetical order following codes with a sequence assigned. 

  3. Click Save to save and exit or click Save and Continue to save this code and add another.

Editing a Marketing Region

  1. Enter search criteria and click Search.

  2. In the search results, select the code and click the vertical ellipsis.

  3. Click Edit.

  4. Update the configuration and click Save.

Deleting a Marketing Region

  1. Enter search criteria and click Search.

  2. In the search results, select the code and click the vertical ellipsis.

  3. Click Delete and confirm the deletion.

Copying Marketing Region Codes

When the OPP_MHOT Multi-property add-on license is active, you can copy Marketing Region codes from the Template to the properties. After you copy codes to a property, you can edit the codes as necessary.

For more information, see Copying Configuration Codes to Multiple Properties

Parent topic: Marketing Management