7. Customer Query Board

This screen can be assessed at:

Machine Learning Retail -> Customer -> Customer Query Board

It allows user to query customers based on the following filters:

• Attrition Risk profile
• Branch code
• Customer Segment

However, Individual customer IDs can also be queried. In that case, it will display the customer's corresponding risk and segment.

Select the query combination and click on "Analysis".

The default query at screen launch is,

• Attrition Risk profile : HIGH
• Branch code: current logged-in branch
• Customer Segment: 1

The displayed information for each customer has been collated across,

• Risk Profiles
• Segment to which the customer belongs
• Life time Value, should the customer continue the relationship till perpetuity

Further, to assist in decision making and identify relative positioning, comparative life time value information is presented across the perspectives of,

Segment Life Time Value

 

• Segment Minimum
• Segment Median
• Segment Maximum

Bank Life Time Value

 

• Segment Minimum
• Segment Median
• Segment Maximum