Membership tiers or levels are groupings that classify individual memberships according to the amount and quality of business they generate. You can upgrade a member from a lower to a higher tier, or downgrade from a higher to a lower tier. The membership tier determines guest eligibility for specific awards. The higher the tier, the greater the awards.
Number of stays booked by the member during a given period.
Number of nights the member was in residence during a given period.
Revenue generated by the member during a given period.
Tier Management Rules
Once you create tiers, you can set up tier management rules that require a minimum number of stays, nights, and revenue for each tier. These rules determine membership upgrades, downgrades, and renewals. For example, the member must stay a certain number of nights per year to remain at the current tier or exceed that number to upgrade to the next tier. A member’s failure to meet the current tier’s requirements can result in a downgrade to a lower tier.
Figure 15-2 TMR Rules Configuration
The rule configuration on the above screen translates into the following:
Red
Black
Platinum
Gold
To upgrade from Platinum to Black, a member needs 1 stay point, 10 night points, or 10,000 revenue points.
To upgrade from Platinum to Red, a member needs 5 stay points, 20 night points, or 40,000 revenue points.
To upgrade from Black to Red, a member needs 5 stay points, 20 night points, or 30,000 revenue points.
To maintain or renew the Red level, a member needs 5 stay points, 20 night points, or 30,000 revenue points.
To maintain or renew the Black level, a member needs 2 stay points, 6 night points, or 10,000 revenue points.
To avoid downgrade from Red to Black, a member needs 3 stay points, 10 night points, or 24,000 revenue points.
Parent topic: Configuring Membership Classes