Preparing Sessions

Most business events involve the presentation of information. The amount and type of information presented varies across events, as do the means of presentation. This section describes the processes for organizing the information for presentation, choosing speakers for the event, and preparing collateral for distribution during the event.

This section provides material on how to prepare information for an event. Later sections of this chapter provide information about venues, equipment, budgets, vendors, and other aspects of event preparation and implementation.