Creating Base Loyalty Promotions
Base promotions are designed to simplify the process of setting up complex promotions. They are used to calculate base points, based on any of the transaction attributes, member attributes, promotion attributes and so on.
Each program can have only one base promotion. It is created, with no rules, as soon as the program is saved. Users cannot manually create this promotion, nor can they delete it, but they can add rules to calculate the base points for accrual, based on the transaction attributes.
The base promotion can calculate the value of base accrual from the following:
Points associated at the product level, based on the airport codes, booking class, or zones.
The distance table for the origin destination pairs.
Lookup values from any lookup table in Siebel Loyalty.
Calculated fields, such as age of member or days and nights of a hotel stay based on check-in and check-out dates.
The fields can be used for criteria as well as in actions, for example:
Points based on the distance table for air products, using product type, product and partner as criteria.
Hotel stay accrual, based on the nights stayed where the partner sends only check-in and check-out dates.
For the same hotel, if you stay in Australia then the accruals are based on amount spent, but if you stay outside Australia then the accruals are based on nights stayed. However, the partner sends the same data for both transactions, and Siebel Loyalty has to calculate accruals based on the location code in the transaction.
If a member takes a flight on a weekend then he gets 10% additional bonus.
Senior Citizens (if the member has completed 65 years on the activity date) get double points on all Credit Card transactions.
The base points calculated, based on one of the these methods, can then be used as a basis for rewarding a bonus and incentives. This basis is achieved by making the base points available for all the promotions. The base points calculated are not allocated to the members directly.
The points are allocated to members using another action, Assign Points. This action can only be part of another promotion. A program can have only one active base promotion.
The Action type, Calculate Base Price, must be selected, then select either Custom or Distance Table in the Object field. In the Attribute field, select the attribute to be used to give the points from one of the following options:
Transaction attributes
Member attributes
Promotion Attributes
Partner Attributes
Product Attributes
This task is a step in Process of Setting Up Loyalty Programs.