1. Loyalty Administration Guide
  2. Setting Prices for Member Services

Setting Prices for Member Services

Siebel Loyalty includes the following member services that you can charge members for:

  • Member Enrollment

  • Redemption Cancellation

  • Membership Renewal

  • Gift Points

  • Lounge Purchase

  • Point Purchase

  • Promotion Enrollment (for opt-in promotions)

  • Transfer Points

  • Voucher Reissue

  • Points Reactivation

In order to charge members for one of these services, you must set up the pricing for the service in the program.

For each member service, you must:

  • Define a product of type Loyalty Service.

  • Set a price for the product. If you want the service to be free, then set a price of zero.

  • Associate the product with the program as a service product in the Service Product Association view for the Program. Service product association is required for the following services:

    • Gift Points

    • Points purchase

    • Lounge purchase

    • Points adjustment

    • Points transfer

    • Promotion Enrollment

    • Voucher Reissue

All promotions associated with member services use this product to determine the base price for the service. The pricing of all member services can be further manipulated by the promotion.

Exceptions to this method of pricing are the Member Enrollment, Membership Renewal, and Points Reactivation service, which use a product of a different type:

  • Member Enrollment and Membership Renewal. The product is defined with the type Individual Membership, Account Membership, or Household Membership, depending on which sort of membership you are pricing. This determines the base prices for these two membership services, which can be further manipulated by the associated promotion.

  • Points Reactivation. The product has to be defined with the type Points Reactivation and does not have to be associated with the program as a Service product. This determines the base price for the Points Reactivation service, which can be further manipulated by the associated promotion.

You might want to charge different prices for the same member service within a program. For example, you could charge platinum members a lower price than other members for the same service. To charge different prices, you modify the price for the service by creating rules in Loyalty Promotions Administration view. These rules would have the member tier or some other attribute as one of their criteria, and the service price is changed accordingly

This task is a step in Process of Setting Up Loyalty Programs.

To set up pricing for member services, perform the following tasks: