The Member Refers a New Member

While traveling, the member tells people about the reward program that is helping to pay for this vacation. When the member’s friends hear about the free hotel stay, many of them are interested in joining the retailer’s loyalty program.

The member logs into the Web site, navigates to the Refer a Friend view, and enters the names and email addresses of people who are interested in joining. When any of these people join, the member receives a 100-point bonus for referring a friend.