Featured Offers

This applet displays every Web offer for which the contact or prospect is eligible. When a visitor logs onto a Web site and clicks the Send Product Information or Request Call Back link, the response is captured for the default campaign and offer.

Web-offer types have the following characteristics:

• Web offers associated with the default campaign. When you specify a default campaign, the offers associated with that campaign appear in the Featured Offers list. The default campaign does not have to be loaded with campaign contacts and prospects. However, the campaign and associated Web offers must have active dates, and the Inbound Active flag must be checked.

• Web offers associated with other active campaigns. These have been loaded with contacts and prospects. The offers must have active dates and the Inbound Active flag must be checked. Only those contacts and prospects targeted get these Web offers in the Featured Offers applet.

For more information about setting the default campaign or default offer, see Assigning Default Campaigns and Default Offers.