About the Third-Party Personalization Engines Integration Scenario

A company wants to prevent its customers from switching to a competitor’s product by giving them special offers.

The company analyzes historical data and discovers a trend that is related to customer defection. Based on this analysis, the company creates a new model that uses relevant customer data to predict the probability of a customer switching to a competitor’s product.

You might create this model using a third-party personalization engine. Several such models exist for the pharmaceutical industry.

The company wants to monitor customer actions in real time while running the model. Based on the model’s predictions, the company wants to make a special offer to likely defectors to prevent them from switching.