About Product Offers

A product offer is an offer to sell a product that allows a customer to respond with a single click. For example, you can add product offers to a Web site and display them in an area with the label Hot Offers. One hot offer might say: Do you want to upgrade to our extra value plan: 1,000 long distance minutes for $33.85 a month? This hot offer might have three buttons for the customer to click: Yes, No, and More Information. It is displayed only to customers who already have the standard plan for long-distance minutes. If the customer clicks Yes, then the order is placed automatically. If the customer clicks More Information, then an activity is created and assigned to a customer service representative, who contacts the customer.

To support one-click ordering, product offers have the following features:

• They enable you to define the possible user responses for a given offer.

• They enable you to specify ordering tasks that the Siebel application performs, such as:

  • Adding or deleting asset components, for example, changing a rate plan

  • Updating asset attributes, for example, changing bandwidth

  • Upgrading a promotion, for example, upgrading from the promotion named double play to the promotion named triple play

  • Editing or applying a promotion, for example, changing handset

  • Updating line item fields, for example, changing the value of a manual discount

• They enable you to specify preordering tasks and postordering tasks that the Siebel application performs, such as address validation and order validation.