Best Version Tables

Base tables store the mastered version of the customer record. Base tables have the following characteristics.

• Base table schemas are exact replicas of those in Siebel CRM.

• Cross-referencing and privacy data are stored as child records to the records in the base tables.

• Entities mastered in the base table can undergo merge and unmerge operations.

• Records undergo data-quality processes, such as cleansing, matching, and survivorship.

• Mastered records are continuously monitored by the batch-data quality processes to ensure high-quality data standards.