Privacy Tables

Privacy tables allow the enforcement of prebuilt rules to meet some U.S. regulations, such as Gramm-Leach Bliley Act, FCRA, FACTA, CA SB1. Privacy tables have the capability to capture historical versions of the privacy information for the master entities. Additionally, privacy tables have the following characteristics:

• Extended data model to capture communication preferences, track current and past privacy sharing statuses for various entities, such as affiliates, nonaffiliated third parties, brand, channels and telemarketing.

• The Privacy views are preconfigured with Contact, Account, Household, and Financial Account objects.

• Prebuilt workflows respond to customer life-cycle events and update privacy preferences proactively.

• Prebuilt, modular privacy framework and contents to create, maintain and deploy policies for each geography, federal, state or internal laws.

• Real-time or batch integration to receive and publish updated customer privacy sharing status to target systems, such as Siebel CRM, Marketing Campaigns, and so on.