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Life Sciences > Product Indications

Product Indications

Use the Product Indication pages to create, update, and track product indications. A product indication is a combination of a symptom or malady and the specific product or drug that alleviates the symptom or malady. Typically, a pharmaceutical sales representative details the product indication during a call with a health practitioner. Examples of product indications are Allergy – Drug A, Asthma – Drug A, Arrhythmia – Drug B, and Heart Failure – Drug C. In this example, Drug A is used to treat the symptoms of both allergies and asthma.

A product can have zero or more indications. The Product Indication record tracks the unique combination of the product with the associated indication. If a product indication exists, then the product indication name must be unique. When displaying products detailed in a customer call, a list of product indications are available for the sales representative to select during a product detailing session. The product indications are available on the Products Detailed related information section in a Call Detail page.

A product indication is a major component of the product messaging process for a pharmaceutical sales representative. Products or drugs are typically detailed at a product level by the sales representative and not at a stock-keeping unit (SKU) level in the product inventory system. For example, Drug A can have multiple indications: one for chronic obstructive pulmonary disease (COPD), one for asthma, and so on. Each indication has its own unique call objective plan (messaging plan) and call objectives (messaging plan items). You can use the product indication to filter the appropriate related information sections for structured product messaging records, such as Call Objectives Plans (Messaging Plans) and Call Objectives (Messaging Plan Items). For more information on detailing products, using the Products Detailed related information section in a Call Detail page, see Linking Product Detailed Information to Calls. For more information on structured product messaging (SPM), see Structured Product Messaging.

NOTE: Your company administrator determines which tabs are available to you. If your job responsibility does not include tracking product-indication information, then the Product Indication tab might be excluded from your setup.