Understanding Banner Management

Banner management enables comprehensive management of advertising banner presentation and click stream tracking. Banners can be stored on your server, the exchange host server, or a remote server through the uniform resource locator (URL) of the graphics interchange format (GIF) banner image file.

Banner management includes functionality to control display start and end dates, banner rotation, and user role-based presentation. Should a buying or selling entity not want its users to be presented banners, this feature can be deactivated on the buyer or supplier registration pages. In such cases, only the default banner appears, a nonanimated GIF file or a simple background color.