Marketing Encyclopedia

This ERD (see the following figure) illustrates how Siebel Business Applications track competitive information about products and companies. A standard set of metrics can be defined against which competitive organizations and their products can be rated in comparison with the internal organization and products, respectively. Detailed product specifications can be recorded. In addition, competitive literature can be associated both with organizations and with products. The relevance of key decision issues to the various competitive metrics can be defined.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Company Literature	S_CO_LIT
Competitive Company Feature	S_CMPT_CO_FEA
Competitive Metric	S_CMPT_MTRC
Competitive Product Feature	S_CMPT_PROD_FEA
Issue	S_ISS
Literature Item	S_LIT
Organization Unit	S_ORG_EXT, S_PARTY
Product Comparison	S_PROD_CMP
Product Detail	S_PROD_SPEC
Product External	S_PROD_EXT
Product Internal	S_PROD_INT
Product Literature	S_PROD_LIT