Objectives

This ERD (see the following figure) illustrates how the Siebel Consumer Goods application supports the objective process as part of retail execution. The retail execution process begins with the creation of an objective. Objectives are generated to help facilitate the process of accomplishing certain goals. This model shows that an objective can be applied to many accounts, including accounts with multiple contacts. There are generally multiple activities that belong to an objective, activities which require follow-through to help bring the objective to fruition. The objective must be executed by personnel who are assigned to the objective, its accounts, and activities.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Account	S_PARTY, S_ORG_EXT
Activity Details	S_EVT_ACT
Contact	S_PARTY, S_CONTACT
Objective	S_SRC
Position	S_POSTN