About Bricks in Siebel Pharma

As Siebel administrator, you can associate a contact or an account address with a brick. A contact can be associated with multiple bricks and an account with multiple addresses can have one brick for each address.

Siebel Pharma also supports mini-bricks. Mini-brick data is a subset of brick data that narrows the number of contacts and accounts in a geographic area. Mini-bricks provide a more detailed view of an area, without identifying the individuals in the unit.

It is the Siebel administrator’s responsibility to set up and maintain brick definitions as well as associate bricks with contacts and account addresses. For information on associating a brick with an account address, see Associating a Brick with an Account Address.