Calculating Member Value

You can track two values for a member:

• Value Score. This field in the short Member Form Applet drives the dollar sign graphic at the start of this form, which quickly shows the user the member's value.

• Lifetime Value Score. This field in the Member More Info form enables you to track the member's lifetime potential value in addition to the value a member is delivering at this time, which is tracked in the Value Score field.

Calculate member value with a third-party application that uses the data in Siebel Loyalty and external data if desired.