Implementing a Loyalty Program

To implement a loyalty program, perform the following tasks:

• Setting Up Siebel Loyalty. You must install and configure the product. For more information, see Getting Started with Siebel Loyalty

• Setting Up Programs. You can design one or more loyalty programs, such as frequent flyer programs for airlines, bonus point program for supermarkets, or other programs appropriate to your industry. For more information, see Setting Up Siebel Loyalty Programs

• Setting Up Memberships and Other Loyalty Services. You must define memberships for various member types and define other loyalty services. For more information, see Working with Siebel Loyalty Program Members

• Setting Up Promotions. Within the program, you can design special promotions, such as extra bonus points to encourage customers to buy a new product that you are trying to promote or to make purchases during the slack season. For more information, see Setting Up Siebel Loyalty Promotions