About Marketing Responsibilities
Siebel CRM provides a set of Marketing responsibilities that contain the full set of active views. These responsibilities are divided into core responsibilities and add-on responsibilities.
Core responsibilities. Base user responsibilities that serve as a starting point for any Marketing user. Typically, a user has only one core Marketing responsibility from this list. The following is a list of core responsibilities:
Campaign Administrator
Campaign Agent
Events Manager
Marketing Executive
Marketing Planning Manager
Add-on responsibilities. Support additional modules that certain users might need depending on their job description. These responsibilities are intended to be added to a core responsibility. They do not include common screens such as Accounts and Contacts because a core responsibility provides these screens. Because these are added to core responsibilities, you can assign a user multiple add-on responsibilities.
The following is a list of add-on responsibilities:
Marketing Admin
Marketing Business Intelligence User
Marketing Program Manager
Segmentation User
Web Marketing User
The Segmentation User responsibility is used for Business Intelligence integration. Any user who needs to access the Segment Designer or List Format designer must have this responsibility. Also, make sure that the same responsibility is associated to the segmentation catalog and other marketing server metadata in the Business Intelligence repository.