Creating a New Campaign for a Program

The following procedure shows how to create a new campaign for a program.

To create a new campaign for a program

1. Navigate to the Programs screen.

2. In the Programs list, click a program.

3. In the Program Flow workspace, select the Stage object.

4. In the Objects palette, select and move the Campaign object from the palette to the workspace.

5. In the Pick Campaigns dialog box, create a new record, enter a name and description for the campaign, and click Save.

6. In the Pick Campaign dialog box, select the campaign, and click OK.

7. In the workspace, double-click the Campaign object to open the Design view, then Offers view.

8. To add one or more treatments:

   1. Click New in the Offers list and select an offer.

   2. Click the Treatments list and select one or more treatments for that offer.

Note: To gauge response to the offer, in some marketing programs, a control segment of customers can be targeted by a test campaign with no associated treatment. For more information, see Testing Campaigns That Have Email and Fax Treatments.