Setting Up and Using Web Marketing

This chapter describes how to set up and use Oracle’s Siebel Web Marketing. It includes the following topics:

• About Siebel Web Marketing

• Web Marketing and Web Site Visitors

• Requirements for Installing Siebel Web Marketing

• Control of User Access to the Web Marketing Web Site

• Default Responsibilities and Users for Web Marketing

• Assigning Default Campaigns and Default Offers

• Use of Siebel Personalization with Web Marketing

• Customization of the Web Marketing User Interface

• About Web Surveys and Landing Sites

• Extending Survey Field Mapping