Specifying Repeating Stages Within Programs

In most multistage programs, each stage occurs only one time, separated by a specified number of days between stages. In some circumstances, you might want to have a follow-up stage repeat at a different frequency than a previous stage. For example, in Stage 1, you send a direct mailing with a Web site link to a large audience. In Stage 2, every day you monitor the Web site mentioned in the direct mail offer and call any customers who visit the Web site immediately. In this example, Stage 1 only occurs one time, and Stage 2 repeats daily until the end of the campaign.

Note: When using a repeating stage, be sure that your segment criteria exclude customers who were targeted in a previous wave of the same campaign or the same stage.

The following procedure shows how to specify a repeating stage.

To specify a repeating stage

1. Navigate to the Programs screen.

2. In the Programs list, click a multistage program.

3. Click the Schedules view tab.

4. In the Schedules link bar, click Details.

5. In the Stages list, select a stage to repeat.

Note: You cannot repeat Stage 1.