Using Siebel Marketing with Siebel Events Management

Sales and marketing professionals can use the Siebel Events Management module to create, coordinate, and manage events for the enterprise, resulting in improved client interaction and expansion of the marketing message.

Siebel Events Manager is integrated with Siebel Marketing, so you can create complex, multistage event marketing programs. Marketing administrators can use the Program Flow view to associate events with marketing campaigns. Upon execution of the campaign, attendees are invited to the event and populated in the event attendee list. Siebel Marketing tracks responses when the attendees decide to accept the invitation and begin the registration process. As a result, event managers can track each attendee through the life of the event, from invitation, to confirmation, and to attendance.

Customers who have purchased the required license options for both Siebel Marketing and Siebel Events Management, can invite contacts or prospects to an event through an email marketing campaign. Sending this kind of invitation involves creating a target segment or list of invites, associating a related event to a campaign and email offer, and launching the campaign to send out email invitations with an embedded Event Web site URL. During execution, campaigns that have a related event automatically add the campaign contacts or prospects to the event as attendees, with a Registration Status of Invited.

Unlike contacts, prospects are not required to log in to the events Web site to register for an event. Therefore, this method for inviting prospects can be particularly useful in the case where third-party prospect lists are imported and not promoted to contacts. Invited prospects appear in the Events screen, Attendees subview.