Architecture of Siebel In-Memory Next Best Action

The following image provides a high-level overview of how Siebel In-Memory Next Best Action integrates Siebel Business Applications with Oracle Real-Time Decisions.

Architecture of the Siebel In-Memory Next Best Action Integration. In this image, Siebel Business Applications has Siebel Campaign Management, Siebel Loyalty Management and Siebel Universal Customer Master. After that, Siebel In-Memory Next Best Action Framework appears. After that, Oracle Real-Time Decisions. After these items, Siebel Business Applications - Oracle Real-Time Decisions Integration Framework appears. At the end of the image, there is Oracle-Engineered Systems (Legacy Oracle Database, Oracle Business Intelligence Data Warehouse, and Oracle Exadata.) Dashed arrows connect the follow items: Siebel Campaign Management to Multi-Channel Communication; Siebel Loyalty Management to Multi-Dimensional Customer Insight; Siebel Universal Customer Master to Master Record for Customer.