Managing Customer Satisfaction and Account Planning

Standardizing customer information about the D&B D-U-N-S number gives you a means for house-holding your customer data and eliminating duplicate customer records. This elimination increases your ability to manage existing customer relationships because all opportunities for a customer are linked to the same customer record.

Add D&B’s corporate family linkage, and you have the ability to manage and plan for customers at a local and global level. For example, you might want to see a roll up of all opportunities and potential revenue for all companies and locations related to a particular company worldwide.