Managing Marketing Campaigns (Dealer)

This chapter covers special features available only to dealers that help dealers to manage marketing campaigns. It includes the following topics:

• Marketing Features of Siebel Dealer

• Scenarios for Using Siebel Dealer for Marketing

• Using Queries for Marketing Campaigns (Dealer)

• Refreshing Queries for Marketing Campaigns (Dealer)

• Merging Lists for Marketing Campaigns (Dealer)

• Adding Labor Operation Codes to Marketing Campaigns (Dealer)

• Associating Campaigns with Vehicles (Dealer)

• Creating a Recall Campaign (Dealer)

• Executing Marketing Campaign Offers (Dealer)

• Note: This chapter only includes marketing features that are specific to Siebel Dealer. It must be used in combination with Siebel Marketing Installation and Administration Guide and Siebel Marketing User Guide.