Managing Product Marketing Work

At the beginning of a release cycle, Product Marketing defines a set of release-defining features, which are product requirements and enhancements that are based on customer needs. After prioritizing and finalizing the detailed features list, Product Marketing enters the features into Release Manager as feature records. If a feature is complex with multiple components, then Product Marketing enters each component as a feature record, and then designates the main feature as its parent feature.

After entering the features for a release, Product Marketing writes Marketing Requirement Documents (MRDs) and enters the documents into Release Manager. Product Marketing creates a new record for each MRD or logical group of MRDs. After creating the MRD records, Product Marketing links the MRD document files to respective MRD records as attachments. Finally, Product Marketing links the MRDs to the features that they reference.