Managing Competitor Information

Effective sales and marketing requires that your company have up-to-date and consistent information about the competitive landscape. This topic describes how to administer information about competitors and competitive products.

Tracking competitor information inSiebel Life Sciences involves the following steps:

• Creating account records for competitors and selecting the Competitor field. For more information, see Specifying a Competitor.

• Creating records for competitors’ products. For more information, see Defining External Products.

• Adding comparative and competitive literature files to the application. For more information, see the chapter on literature administration in Siebel Applications Administration Guide.

To administer competitor information you must:

• Define company features and product features that can be used to compare your company and its products with those of your competitors. For more information, see the procedures Defining Company Features and Defining Product Features.

• Enter information about competitive products, product and company comparisons, and competitive and comparative literature. For more information, see the procedure Entering Competitor Comparison Information.