Example of Creating Tier Promotions without Tier Assessment Models

This example shows you how to create the rules for tier promotions that do not use tier assessment models. It shows one possible use of tier promotions. Your use of these promotions can differ, depending on your business model.

Siebel Loyalty supports tier assessment models that let you determine the period of time used to assess tier changes. For more information, see About Tier Promotions. It is also possible to use the older form of tier assessment promotion that does not use tier assessment models. This topic gives an example of that older form of promotion.

In this airline example, the customer can qualify for a tier change in two ways:

• By accumulating 250,000 regular points.

• By completing 60 flight segments.

To track this customer behavior, you use two different point types, one representing the regular points that members earn based on their purchases and one representing the number of flight segments that members take.

You can add more qualification criteria by using additional point types.

To create a tier promotion, perform the following tasks:

• Creating Two Types of Points

• Creating a Rule for the Base Tier for One Typeof Point

• Creating a Rule for the Base Tier for the Second Type of Point

• Creating Additional Rules for the Base Tiers